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Unlock frameworks designed for clarity, growth, and lasting traction.”
These are not just templates—
they are tools for thought.
Each module is crafted to help creators, founders, and strategists translate abstract ideas into actionable brand moves.
About This Module
This is the visual module derived from Chapter 1 of the microbook Before the Map Was Complete.
It’s made for founders, brand strategists, and creators stuck in pricing confusion — unsure whether to raise prices, lower them, or change nothing.
This isn’t a pricing calculator.
It’s a tool to help you uncover the invisible cycle shaping your brand’s value — and why your audience might not be seeing it.
TTUP-01: Guided Module
A tool for analyzing the hidden structure behind pricing confusion.
Use it when:
Your brand feels “stuck” — even with a solid product.
- People compare you to cheaper options, even when you offer more.
- You’re unsure where the real value disconnection is happening — product, audience, or message?
TTUP-01: Case Study Edition
This case study was built using the TTUP-01 Guided Module —and applies it to the real-world structure of UNIQLO.
Through the module’s lens, you’ll see how UNIQLO:
Shields its brand from being trapped in “cheap” signals
- Aligns internal behaviors with external messaging
- Builds from core values instead of reactive discounts
TTUP-01｜The Vault Edition
All fragments in one vault.
For those who build with depth, not haste.
Microbook × Guided Module × Case Study All in one. Unlock the full strategic insight and tactical flow of Chapter 1. Built for creators who think in systems.
About This Module
This is the visual module derived from Chapter 2 of the microbook Before the Map Was Complete.
If your work carries meaning but the market doesn’t feel it, this is where you start turning values into signals.
PZ-01｜ Guided Module
A self-guided map to trace your brand’s rhythm before the noise.
Use it when…
You want to clarify your brand’s intention, not just its identity.
- You’re building from scratch and don’t want to start from “just vibes.”
- You feel your message is consistent, but not aligned.
PZ-01｜ Case Study Edition
This case study extends from the PZ-01 Guided Module and It demonstrates how Aesop’s brand rhythm wasn’t built on slogans or trend-hopping, but through a slow,
Here’s what it helps you do:
See how a brand’s consistency isn’t surface-level—it’s patterned from within.
- Learn to map your own positioning rhythm, using the same three-part framework: intention → signal → attraction.
- Understand that luxury isn’t a price point—it’s a pattern of care.
PZ-01｜The Vault Edition
Everything from Chapter 2, in one place.
Built for creators turning meaning into strategy.
Microbook × Guided Module × Case Study
Transform creative intent into brand language, structure, and clarity.
About This Module
This is the visual module derived from Chapter 3 of the microbook Before the Map Was Complete.
If your voice has been forming quietly —this is where you check if it’s becoming clear.Before strategy. Before campaigns.
This is where your brand starts speaking from within.
PB-01｜ Foundational Edition
A self-guided brand strategy tool to clarify your brand’s core before any campaign begins.
Use it when…
You’re launching or relaunching a brand and need internal alignment.
- You’ve been trying to explain your brand, but everyone hears it differently.
- You want to move from intuition and effort to structure and clarity.
- Your message feels consistent, but not aligned.
PB-01 The Foundational Edition(Full Guided Set)
This combo set includes the strategy essay and the full guided module. It’s designed to help you, reconstruct your brand logic from the inside out
Microbook × Guided Module
Clarify your voice. Anchor your brand.
🔔 Important Note: Please read the first three chapters before diving into this one.
About This Module
This is the visual module derived from Chapter 4 of the microbook Before the Map Was Complete.
If you’ve begun to see the threads —this is where you follow their rhythm. Not just where you’re going,but how you move toward it.
MAP-v1 | Foundational Edition
A self-paced strategy framework to help you build your brand’s structural rhythm—before campaigns, before scaling, before expansion.
Use it when…
You’re expanding or shifting directions and your team needs a shared brand map.
- You’ve grown organically, but now need structure to align your next steps.
- Your brand decisions feel intuitive—but lack a repeatable logic.
- You need to articulate how your brand grows, not just what it offers.
MAP-v1｜Foundational Bundle
In one set.For those shaping brand expansion with rhythm,not rush.
Microbook × Guided Module
Find your rhythm. Draw your path.
About This Module
This is the visual module derived from Chapter 5 of the microbook Before the Map Was Complete.
If you’ve ever hesitated between building on a platform
or creating your own space —this is where the rhythm begins to matter. It’s not about where you show up, but how you move, and who you’re moving with.
FL-01 | Rhythm Gate Map
A self-guided layout tool for brands to design their own city-like brand architecture.This is not just a strategy tool — it’s a layout compass for brand growth.
Use it when…
You’re about to launch a website, online platform, or new brand space.
- You need clarity on how users flow through your ecosystem.
- You want to structure not just what you say — but how people travel and stay in your brand.
- You’re designing a space, not just a system.
FL-01｜Foundational Bundle
In one set.For brand builders shaping growth through rhythm and intention.
Microbook × Guided Module
Find your rhythm. Lay out your modular city.
Not sure where to begin?
Start here —
a short diagnostic to help you identify where you are,
and which path fits your brand best.
Leann｜Brand Strategy Architect 